What Is Click Fraud?
The most significant issue facing pay-per-click (PPC) marketers on the Internet today is a problem called click fraud. This event occurs when someone repeatedly clicks an advertisement to drain revenues from the ad purchaser or create income for the hosting site.
If this activity is left unchecked, then it can cause businesses to lose billions of dollars each year.
Click fraud is not the same as an accidental click. The action is one that is malicious, intentional, and offers no potential hope for a conversion afterward. It can even be unintentional when friends, family members, or fans click on an ad because they want to create revenues for a site.
Although in the early days of online advertising it was usually humans performing this action, automated scripts and computer programs are responsible for many of the instances of click fraud. Some might even try to make it look like a website is clicking on its advertising to cause networks to end their relationship with that publisher.
Can I Prevent Click Fraud?
You can take some proactive steps right now that will help you to reduce the chances that click fraud occurs on your sites.
- Know your competition.
- Limit your overall exposure.
- Watch your campaigns closely.
- Target high-value websites.
- Invest in professional services.
How to Stop Click Fraud
PPC campaigns are useful when your advertising reaches a targeted market. Your revenues deserve to go to clicks that can result in conversions, not fraudulent activities.
Detecting click fraud without professional assistance can be challenging. Most marketers will help you to identify target markets and design effective advertising, but they are not equipped to stop this activity.
That’s why you need Clixtell.
We monitor your analytics to detect click fraud and secure your PPC budget. If inappropriate activity occurs with your Google or Bing advertising campaigns, then our software immediately can automatically prevent the attacker from seeing your ad.
Now is the time to take action. If you don’t take steps to stop click fraud today, then it may never be possible to maximize your ROI.