Clixtell analyzes large quantities of data in real-time: the source of the click, the identity and behavior of the online visitor, and the type of device the clicks are coming from. Then, Clixtell generates a “Device Fingerprint”: a unique ID number of 26 characters for each device each click came from. Meaning, that even if the service provider or IP address was to be replaced, Clixtell can always identify the device the clicks came from by its unique ID and connect all fraudulent clicks made by it.

The Device ID Blocker allows you a competitive advantage – allows you to block competitors and click fraud attempts even after IP addresses and service providers are changed and replaced.

Protecting the campaigns thoroughly cannot happen only through identifying IPs, it’s crucial to identify the device and base your campaign security levels on all those factors combined.