Michael Green | Jan 2 2023
Conversion tracking lets you see which keywords, ads, and campaigns are driving the most valuable actions on your website, like sales or lead form submissions. Without conversion tracking, you don’t have a clear picture of what’s working and what needs improvement in your PPC ads.
Google Ads lets you track a variety of actions that people take on your website or app after seeing your ad. These actions are called “conversions” and can include things like:
- Making a purchase on your website
- Filling out a form on your website
- Signing up for your newsletter
- Making a phone call to your business after clicking on your ad
- Making a purchase or taking some other action within your mobile app
- Visiting your physical store location after seeing your ad
- Importing conversions from other systems (like a customer relationship management system)
Let’s say you’re running a PPC campaign for an online store that sells clothes and accessories. You’ve got a bunch of different ad groups targeting to different types of products. After starting tracking conversions for a while, you notice that the ad group for men’s suits is getting a decent amount of clicks, but the conversion rate ROI isn’t great compared to other ad groups. You dig into the data and realize that most of the people clicking on your men’s suits ads are actually looking for women’s suits.
Conversion tracking helps you identify problems like this and come up with solutions. In this case, you could update your ad copy to make it clear that you only sell men’s suits, or create a separate ad group for women’s suits to better target that audience. By focusing on the campaigns and keywords that are driving the most conversions, you can get more out of your PPC budget and improve the overall performance of your store.
In addition to helping you optimize your campaigns, conversion tracking can also be valuable in identifying underperforming campaigns. If a particular campaign or ad group isn’t generating many conversions, you may be tempted to just turn it off. But conversion tracking, which we offer at Clixtell, can help you dig deeper to understand the specific issues causing a campaign to underperform. Maybe the landing page for that campaign isn’t relevant to the ad or has a high bounce rate. Or maybe the keywords you’re targeting aren’t relevant to the products or services you’re offering. With complete conversion tracking, like what we offer at Clixtell, you can identify these issues and make more informed decisions about how to improve your campaigns!
Conversion data can also provide valuable insights into your target audience and how they interact with your website. You may find that certain types of products or services are more popular with certain demographics or that certain keywords or ad copy perform better than others. This information can inform your overall PPC strategy and help you create more effective campaigns in the future.
One of the benefits of using conversion tracking with other analytics tools, like Google Analytics, is getting a more comprehensive view of your marketing efforts. By combining conversion data with data on website traffic, user behavior, and other metrics, you can get a better understanding of what’s working and what’s not and make more informed decisions about your PPC campaigns.
In addition to the benefits mentioned above, conversion tracking can also help you determine the return on investment (ROI) of your Google Ads campaigns. By comparing the cost of your campaigns to the revenue they generate, you can see whether your PPC efforts are paying off and make adjustments as needed.
In summary, conversion tracking is essential to any PPC campaign. It lets you measure the success of your campaigns, optimize your strategy, identify underperforming campaigns, inform your overall PPC strategy, and determine the ROI of your efforts. Without conversion tracking, you’re basically flying blind and your PPC efforts may not be as effective as they could be. Don’t skip this important aspect of PPC management – make sure to track conversions to ensure the success of your campaigns.
What’s the Difference Between Web Conversions and Phone Call Conversions?
Web and call conversions are both important, but they’re different in a few key ways. Understanding the difference can help you get a better idea of how well your marketing strategy is working.
Tracking conversions is especially important for Google Ads & Bing Ads campaigns, as it allows you to measure the effectiveness of your ads and identify opportunities for optimization. It’s also important for detecting and preventing click fraud, which is the practice of artificially inflating the number of clicks on an ad in order to deplete the advertiser’s budget or mislead them into thinking their ads are more effective than they really are. By tracking conversions and analyzing the data available, you can get a more accurate picture of the performance of your PPC campaigns and protect your business from fraudulent activity
Web conversions are actions that users take on your website, like making a purchase or filling out a form to sign up for your newsletter. You can track these through tools like Google Analytics to see how people are interacting with your website and where you can improve their experience.
Call conversions, on the other hand, are actions that happen over the phone – like a customer calling to place an order or ask for more information about your product or service. These can be harder to track and analyze since they’re often personal conversations that aren’t recorded or tracked like online interactions.
But don’t discount call conversions! They can still be really valuable for your business, especially since they often involve customers who are more serious or committed (since they’re willing to take the extra step of reaching out by phone). By tracking call conversions and analyzing data like the number of calls you receive, how long they last, and the outcome of the conversation, you can get a better sense of how effective your marketing is and find ways to improve the customer experience over the phone.
At Clixtell, we get it – you want to track all type of conversions as web and call tracking conversions to get the full picture of your PPC efforts. That’s why we provide solutions for both types, giving you a complete view of your marketing strategy and helping you optimize your efforts to drive more sales and customer satisfaction.
